Convertr

Where trust begins

Protect spend.
Accelerate pipeline.
Drive growth.

Trusted lead and contact data for revenue and AI. Cut waste. Cut manual work. Build pipeline faster.

See Convertr in actionBook a demo

Every source in, one set of controls, trusted records out — every decision logged.

Connected to the systems your revenue engine already runs on

SalesforceHubSpotAdobe MarketoMicrosoft DynamicsOracle EloquaLinkedInSnowflakeBigQueryDatabricksTableauOpenAIZoomGoogle AdsMeta AdsSlackZapierSalesforceHubSpotAdobe MarketoMicrosoft DynamicsOracle EloquaLinkedInSnowflakeBigQueryDatabricksTableauOpenAIZoomGoogle AdsMeta AdsSlackZapier

Trusted by enterprise brands, publishers and agencies

Published customer results

Proven where spend, speed and operating cost matter.

110,614S1

invalid records stopped before customer delivery. Protect spend.

Merkle DWA

7 to 8 hoursS2

of manual lead handling, QA and processing per person per week before Convertr. Reduce operating cost.

Avani Media

27 secondsS3

average lead processing time. Faster processing.

Future

Figures are published customer results for the periods cited. They are not universal Convertr benchmarks.

Integrations

Every source in. Every revenue system out.

Convertr sits between your acquisition channels and the systems that act on the data, so every record arrives in one shape, with its source attached.

Sources in

LinkedInLinkedIn Lead Gen
Google AdsGoogle Ads
Meta AdsMeta Lead Ads
ZoomZoom Webinars
TypeformTypeform
EventbriteEventbrite
MailchimpMailchimp
WebflowWebflow forms
WordPressWordPress forms
HubSpotHubSpot forms
ZapierZapier
StripeStripe

Trusted records out

SalesforceSalesforce
HubSpotHubSpot
Adobe MarketoAdobe Marketo Engage
Microsoft DynamicsMicrosoft Dynamics
Oracle EloquaOracle Eloqua
SnowflakeSnowflake
BigQueryGoogle BigQuery
DatabricksDatabricks
TableauTableau
LookerLooker
OpenAIOpenAI
SlackSlack

Before pipeline

Too much spend and time is lost before leads reach Sales.

Wasted spend: you pay for lead and contact data that never meets the requirement.

Manual work: QA, mapping, supplier chasing, routing and reconciliation add cost and delay.

Weak visibility: you cannot see which suppliers and sources consistently meet your requirements when the evidence is scattered across systems.

Unchecked records arriving straight into revenue systems

The Convertr Platform

Automate the work between acquisition and CRM.

Connect any source. Validate, standardise, deduplicate and enrich the data. Apply policy. Route and deliver lead and contact data that meets your requirements into CRM, automation and AI.

Connect01

Connect any source.

Publishers, events, forms, paid social, partners, data providers, applications, APIs and AI agents arrive in one place, in one shape, with the source recorded against every record.

Explore Connect ↗
Integrity02

Validate, standardise, deduplicate and enrich.

Records are checked against your requirements at the point of entry, so what reaches your systems is complete, consistent and correct.

Explore Integrity ↗
Govern03

Apply policy. Control exceptions. Keep the evidence.

Your policy is applied to every record. Exceptions go to a named approver, and the decision, reason and evidence stay with the record.

Explore Govern ↗
Operate04

Route, deliver and reconcile.

Trusted records are routed into CRM, marketing automation, data platforms and AI workflows, with fulfilment, returns and reconciliation in the same workflow.

Explore Operate ↗

01 — Connect

Connect any source. Keep one workflow.

Publishers, events, forms, paid social, partners, data providers, applications and APIs come into the same operating model — without rebuilding it for every new source.

Connected sources
11 source types · Live
SourceRecordsPass rateLatency
  • LinkedIn

    LinkedIn Lead Gen

    Paid social

    3,412
    96%
    0.4s
  • WordPress

    Publisher network

    Content syndication

    4,120
    71%
    1.2s
  • Zoom

    Zoom Webinars

    Events

    1,905
    92%
    0.6s
  • Typeform

    Typeform

    Web forms

    982
    88%
    0.3s
  • Google Ads

    Google Ads

    Paid media

    2,240
    63%
    0.5s
  • Zapier

    Partner API

    Partners and APIs

    1,110
    84%
    0.9s
Every record normalised, attributed and time-stamped on arrival13,769 today
LinkedInPublishersGoogle AdsContent syndicationMeta AdsEventsZoomWebinarsTypeformWeb formsEventbriteLinkedInMailchimpPartnersWebflowData providersWordPressPaid mediaHubSpotAPIsZapierAI agentsLinkedInPublishersGoogle AdsContent syndicationMeta AdsEventsZoomWebinarsTypeformWeb formsEventbriteLinkedInMailchimpPartnersWebflowData providersWordPressPaid mediaHubSpotAPIsZapierAI agents

02 — Integrity

Stop paying for data your revenue teams cannot use.

Incoming lead and contact data is validated, standardised, deduplicated and enriched before it reaches CRM, marketing automation, Sales or AI.

Record integrity
Checked in 240 ms
As receivedAs deliveredAction

  • Email

    j.harper@ACME .com

    j.harper@acme.com

    Corrected

  • First name

    james

    James

    Corrected

  • Company

    Acme Corp.

    Acme Corporation

    Verified

  • Job title

    vp mktg ops

    VP, Marketing Operations

    Corrected

  • Country

    UK

    United Kingdom (GB)

    Corrected

  • Phone

    07700 900 812

    +44 7700 900812

    Corrected

  • Company size

    Not supplied

    5,001–10,000

    Enriched

  • Duplicate check

    Not checked

    No match in CRM

    Verified
8 checks passed, nothing failed, missing detail addedTrusted record

03 — Govern

Apply the policy. Keep the evidence.

Set policy once. Apply it everywhere. Know what was approved, rejected or held, who made the decision and why — before the data reaches CRM, automation or AI.

Policy decision
Rule set: EMEA enterprise

  • Consent evidence present

    Form capture + timestamp

    ✓ Passed

  • Target account list

    Matched: Acme Corporation

    ✓ Passed

  • Seniority in scope

    VP and above

    ✓ Passed

  • Territory in scope

    UK and Ireland

    ✓ Passed

  • Supplier delivery cap

    Daily cap 98% used

    ⏸ On hold

  • Duplicate within 90 days

    No prior record

    ✓ Passed

Held for review — supplier cap

The record met every quality and compliance rule. Delivery is paused because the supplier's daily cap is nearly reached, and the reason is recorded against the record.

Provenance and audit trail
Record 8841-QW
  1. 09:41:02Record receivedPublisher · Northline Media
  2. 09:41:02Email verified, phone normalisedIntegrity
  3. 09:41:03Company matched, firmographics addedIntegrity
  4. 09:41:03Consent evidence storedGovern
  5. 09:41:04Held: supplier daily capGovern
  6. 10:02:18Released after reviewOperations · A. Whitfield
  7. 10:02:19Delivered to Salesforce · lead 00Q4FOperate

04 — Operate

Run the workflow. Not the spreadsheet.

Routing, delivery, supplier fulfilment, rejection handling and reconciliation run from the same lead and contact data workflow.

Routing and orchestration
Last 60 minutes
DestinationRuleStatus
SalesforceEnterprise UK · owner by territoryDelivered
MarketoNurture · syndication programmeDelivered
HubSpotSMB inboundDelivered
Microsoft DynamicsPartner-sourcedQueued
Data warehouseAll records with evidenceDelivered
AI agent · outreachTrusted records onlyDelivered

Supplier delivery

Know what suppliers and sources are actually delivering.

See what meets your requirements, what gets rejected, what gets delivered and where performance changes. Use that evidence in supplier reviews and buying decisions.

Supplier quality
Rolling 30 days
SupplierAcceptedVolumeΔ
Northline Media
94%
4,120+6
Harbour Syndication
88%
3,480+2
Vector Events
81%
1,905−1
Kite Partners
63%
2,240−9
Orbit Demand
47%
1,110−14
Why records were rejected
All sources
Duplicate record34%
Out of target profile26%
Unverifiable email19%
Consent evidence missing13%
Territory out of scope8%

Every rejection carries a reason, so suppliers can be held to account and campaigns can be corrected while they are still running.

Keep control as you automate

Keep control as you automate.

More sources and more automation need more control, not less. Convertr applies your requirements to every record and keeps the evidence: what was approved, rejected or held, who made the decision and why.

AI readiness

Bad inputs scale. So do good ones.

AI makes decisions faster than teams can review them. When the records entering AI workflows are checked and governed first, good decisions scale instead of bad ones.

Microsoft uses Convertr to validate and route lead data before it is used in Copilot workflows, with evidence kept at the record level.

AI readiness
Without control

Your AI acts on a record nobody checked.

Person

james harper

Also stored as J. Harper

Email

j.harper@ACME .com

Undeliverable

Company

Acme Corp.

Two versions of the same account

Consent

Unknown

No evidence on file

Source

Unattributed

Nobody to hold to account

Confident answers, built on data the business cannot stand behind.

Controlled by Convertr

Your AI acts on a record you can defend.

Person

James Harper

Single, deduplicated record

Email

j.harper@acme.com

Verified deliverable

Company

Acme Corporation

Matched and enriched

Consent

Captured 09:41

Evidence stored

Source

Northline Media

Campaign 4412

Every answer traces back to a record with a name, a source and an audit trail.

Customer results

Published results from customers running on Convertr.

Each figure below is taken from a published customer story and reflects that customer's period and circumstances.

Merkle DWA

Protect media spend before customer delivery.

558,264S1
records processed
447,000+S1
leads validated
110,614S1
invalid records stopped

Avani Media

Cut manual processing. Deliver faster.

230,000+S2
records processed
1 to 2 minutesS2
average delivery, no manual step
46%S2
growth in lead volume

Future

Scale volume, keep delivery fast.

31,272 to 525,812S3
annual records
27 secondsS3
average processing time
23%S3
average invalidation
All customer results

Who benefits

Built for the people accountable for lead and contact data.

Demand Generation

Protect spend. Build pipeline faster. Know what suppliers deliver.

Marketing Operations

Automate repeatable work and run more programmes with less manual effort.

Revenue Operations

Keep bad data out of CRM and remove processing delays before Sales follow-up.

Marketing Leadership

Protect spend. Cut operating cost. Build pipeline faster.

Data & Governance

Apply policy, control exceptions and keep the evidence.

AI Readiness

Give AI checked, governed lead and contact data before automated action.

Why Convertr

One workflow. From source to action.

Lead and contact data arrives from many places, gets used by many teams and now feeds AI. When connection, quality, governance and routing sit in different tools, spend is wasted and work is repeated. Convertr keeps them in one workflow.

Connected

Sources, requirements, systems and partners connect to the same lead and contact data workflow.

Controlled

Requirements and policy are applied before lead and contact data moves into CRM, automation, reporting or AI.

Provable

Approvals, rejections, holds, deliveries and returns are evidenced with the decision, the reason and the data behind it.

Why Convertr

Where trust begins

Protect spend. Accelerate pipeline. Drive growth.

Connect any source. Automate the manual work. Send trusted lead and contact data into CRM, marketing automation and AI.

Book a demoSee the platform