Integrations
Connect any source. Keep the stack you already use.
Bring the sources, systems and data providers that matter to your business into one workflow, then validate, enrich, route and deliver lead and contact data where it needs to go.
Sources in
Every source your business chooses.
01
Publishers and content syndication.
02
Events and webinars.
03
Forms and paid social.
04
Partners and data providers.
05
Applications, APIs and databases.
06
Customer-owned data.
Trusted records out
Into the systems that act on the data.
01
CRM.
02
Marketing automation.
03
Data platforms.
04
Sales workflows.
05
Analytics.
06
AI workflows and agents where supported.
How it works
Universal Connector. Managed integrations. APIs and webhooks.
- Connect external sources and systems through Universal Connector.
- Use managed integrations where available.
- Use REST APIs and webhooks for custom workflows.
- Keep source and delivery history attached from intake to destination.
Enrichment
Bring the data providers you choose into processing.
Use Universal Enrichment to bring approved contact, company, intent, custom or validation data into the workflow, then use that data in validation, routing and delivery.