Integrity
Stop paying for data your revenue teams cannot use.
Check incoming lead and contact data before it reaches CRM, marketing automation, Sales or AI.
Email
j.harper@ACME .com
j.harper@acme.com
CorrectedFirst name
james
James
CorrectedCompany
Acme Corp.
Acme Corporation
VerifiedJob title
vp mktg ops
VP, Marketing Operations
CorrectedCountry
UK
United Kingdom (GB)
CorrectedPhone
07700 900 812
+44 7700 900812
CorrectedCompany size
Not supplied
5,001–10,000
EnrichedDuplicate check
Not checked
No match in CRM
Verified
The problem
Bad data keeps costing you after the media is paid.
- You pay for the lead.
- Then someone checks it.
- Fixes the format.
- Maps the fields.
- Finds the duplicate.
- Investigates the source.
- Rejects it.
- Replaces it.
The cost keeps growing.
What changes
Stop the waste before it reaches CRM.
Define what lead and contact data must meet. Integrity checks incoming data against those requirements before more budget, time and Sales effort follows it.
The checks
Every record checked against your requirements.
Validate
Check required contact and field values.
Standardise
Fix inconsistent formats.
Deduplicate
Identify repeated records.
Enrich
Add approved information where required.
Screen
Identify suspicious or automated submissions.
Assess
See which suppliers consistently deliver records you can use.
The value
Protect spend. Build pipeline on data you can trust.
Stop paying to process lead and contact data that should never reach CRM.
Reduce CRM cleanup and wasted Sales effort.
Compare suppliers on what they actually deliver.
Proof
See what customers caught before delivery.
110,614S1
invalid records stopped before customer delivery.
Merkle DWA
12%S2
average invalidation in the Avani Media programme.
Avani Media
23%S3
average invalidation in the Future programme.
Future